The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese.

<div style="width:510px" id="__ss_12906973"> <strong style="display:block;margin:12px 0 4px">Social Media Yelp Campaign - Case Study</strong> <div style="padding:5px 0 12px"> View more presentations from Sociallybuzz </div> </div>

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

The age-old question for social media remains the same: How do I convert online consumers into paying customers? Numerous restaurants are still struggling with the issue of driving online consumers into their restaurant. In my opinion, restaurant owners can ultimately benefit from using social networks such as Urbanspoon.

Here are three ways restaurants can utilize Urbanspoon to increase sales and walk-in customers.

1) Claim and unlock your location

2) Sign up for Rezbook

3) Building your diner database

[READ MORE]

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

By simply setting up a Twitter or Facebook fan page, one cannot expect all customers to automatically follow or like your business. It is one of the biggest misconceptions restaurant and franchise owners have when it comes to social media. Brick and mortar businesses also have to claim and manage their businesses on Yelp, Google Places, Foursquare and Urbanspoon. Furthermore, if you are more social savvy, setting up your business on Pinterest also can be effective. [READ MORE]

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

Facebook announced that on March 30, 2012, all Facebook Pages will get a new design.  It's available for preview now and can be activated now, but first check out all the important changes you need to know now below:

BONUS:

1) Default Landing Tabs are Gone, Tabs now 810px Wide:

Facebook has removed the ability to create a default landing tab. However, you can still create fan gates. The size of the new tabs is 810px.

2) The Public Can See Facebook Timeline Page Insights:

Pages that have upgraded to timeline also have more publicly visible metrics, accessible by clicking on the likes box. If you click on the “likes” box on a page that has timeline enabled, you get to see some of Facebook’s native analytics known as insights.

While the aggregate total likes and number of people talking about the page had been publicly visible before, they are now displayed in a much larger font. Additionally, other data has only become public today: Most popular week, most popular city, most popular age group, new likes per week and weekly number of people talking about the page.

3) Facebook new "OFFERS" to replace "CHECK-IN":

Facebook pages will soon have access to a new free story type that allows page owners to post offers that users can collect from News Feed or ad units. Unlike check-in deals, which required users to first visit a physical location, offers can be redeemed in-store or online. The social network plans to remove check-in deals in the coming weeks.

Offers will be created directly from the page publisher and do not require approval from Facebook before going live. Check-in deals, on the other hand, were available through a hard-to-find dashboard and needed to be reviewed by Facebook. Starting today, no new check-in deals will be approved, but Facebook hasn’t provided exact timing for when these deals will be removed from the site completely.
For users, getting offers is frictionless. One click (or tap on mobile) sends the offer to a user’s email account. From there, they can use the voucher at a brick and mortar location or enter a coupon code into an e-commerce site. When users get an offer, a story is available to be shown on Timeline and in their friends’ News Feeds, increasing the viral reach of the promotion.

Creating an offer is free for page owners, just like making any other post. Companies, however, can pay to boost the unit into a Sponsored Story by using the self-serve ad tool, or turn it into a premium homepage ad by working directly with Facebook.

4) Facebook launches mobile ads: Sponsored Stories and Premium page post ads within News Feed:

Facebook announced that Sponsored Stories and Premium ads will begin to appear in News Feed on m.facebook.com and native iOS and Android apps.

Sponsored Stories in the mobile News Feed will appear similar to Sponsored Stories on the desktop News Feed, which were introduced in January. Premium ads are only available to advertisers working directly with Facebook representatives, not from the self-serve or Ads API tools.

This allows premium advertisers to reach fans connected to their Page from within News Feed, even if there is no friend activity that could generate a Sponsored Story. While Premium ads in the News Feed are still relevant to the user, as they are only displayed to users who have already liked a given page, they are arguably less organic than Facebook’s past offering of Sponsored Stories in the News Feed, as they are focused on promoting content at scale, rather than friend activity on a Page.

5) Facebook introduces Reach Generator packaged advertising solution to boost page posts:

A new premium advertising solution for large clients seeking to reach a higher percentage of fans via sponsored activity. Reach Generator allows advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor one page post every day, and guarantee a 75 percent reach of the page’s fanbase over a month-long period. The company said that test partners, including Ben & Jerry’s, were able to reach 98 percent of their page’s fans using Reach Generator, a massive increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories.

This “always on” packaged solution makes it easy for you to regularly reach and engage 75% of your fans with meaningful content from your Page. You focus on creating engaging content on your newly designed Page, while we ensure that your fans see the stories you are telling.

Resources: Allfacebook, Insidefacebook, Mashable, Techcrunch, Facebook

For the most important questions being asked; CLICK HERE

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

On March 30, 2012, all Facebook Pages will get a new design.

Brand your Page
Add a unique cover photo and showcase your most important news on your Page timeline.

Highlight what matters
Pin a new post to the top of your Page each week so people notice what's important.

Manage everything in one place
See and respond to your recent activity and private messages right from the top of your Page.

A Few Questions:

When will my Page get the new design?
To turn on your preview for the new Pages design, click on the green button at the top of this Page. Or you can wait until all Pages automatically get upgraded on March 30, 2012.

What is friend activity on a Facebook Page?
People who visit your Page will have a more personalized experience because they'll see how their friends have interacted with you. For example, if someone tags you in one of their posts or checks in at your location, the people they originally shared with will see these stories highlighted for them on your Page's timeline. Learn more about your visibility settings and what people can see when they visit your Page.

What's the best way to get people to engage with my Page timeline?

Share updates, questions, photos, links and other content on your Page regularly. Post at least a few times a week so people who like you see your stories in their news feeds, and visitors to your Page always see something new. Make sure people notice your most important content by pinning posts to the top of your Page or starring them so they're bigger. When people engage with you, make sure to respond so they know you're listening.

How do I change the default landing view for people visiting my Page?
For Pages with timelines, people will always see the timeline view of your Page when they visit it. Views and apps are now easy to find right below your Page's cover. You can't change the default landing view to another view or app, but you can link people directly to a particular view or app on your Page. Find the URL for a view or app on your Page in the web address bar of your browser when you visit that view or app.

Get more answers in the Help Center.

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

Custom Designed for MLT Cheese Steaks | Grilled Cheese

Click HERE to buy BuzzBadges.

About Buzzbadges:

BuzzBadges are Social Media awareness products including window clings, window stickers, door clings, door stickers, napkins, counter display and table tents to be placed on windows, doors, tables and counter tops at your establishment/store-front. This will increase social engagement and encourage customers to check-in via facebook places and foursquare.

 Buzz Badges - Social Awareness Products</strong>

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

First and foremost, special shout out to the "brpr Group" for being the host agency responsible for bringing Social Media Week  to Miami.

The global theme for #SMW12 is "Empowering Change Through Collaboration".

Help us spread the word...

This is the link to the schedule and registration for each panel/event: http://socialmediaweek.org/miami/

Using Social Media to create buzz and increase engagement before, during and after for the Downtown Miami Food and Wine festival held on 1/22/2012.

(download)

Click here to download:

dwntwn-food-and-wine-festival-powered-by-sociallybuzz-photos-FfJGhsxnzhFtAoBHtmuh.zip (14.6 MB)

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

Custom Sociallybuzz BuzzBadges for Cheeburger Cheeburger....

(download)

Click here to download:

custom-buzzbadges-for-cheeburger-cheeburger-sIolnGgtBoiGJroczDga.zip (9.37 MB)

Click HERE to see more custom BuzzBadges.

Click HERE to buy BuzzBadges.

About Buzzbadges:

BuzzBadges are Social Media awareness products including window clings, window stickers, door clings, door stickers, napkins, counter display and table tents to be placed on windows, doors, tables and counter tops at your establishment/store-front. This will increase social engagement and encourage customers to check-in via facebook places and foursquare.

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants

Keep up with friends Discover what's nearby Save money & unlock rewards

See what foursquare is all about:

<p> from foursquare on Vimeo.</p>

Source: Foursquare.com

About Sociallybuzz:
Sociallybuzz is a social media management, marketing and advertising company, working with businesses, franchises, restaurants, nightclubs, retail stores and more to help them understand the importance of having a local social web presence and the values of having a great relationship with their walk-in consumers online. Sociallybuzz have over 50 experience social media/online account managers, that knows all social media and location based platforms inside and out, including tailoring specific verbiage and best practices.

The Sociallybuzz team consists of experienced Marketing Gurus, Social Media Strategist, Genius Product Developers, SEO Specialist and Account Managers with WOW customer service.

Check out our following services:

1) Social Media Services for Nightclubs

2) Social Media Servics for Franchises

3) Social Media Services for Restaurants